Why do you work? To get more stuff, or to help improve the world?
Ford is banking on the latter to resonate with idealistic consumers across America and really anyone who was put off by a crassly materialistic ad Cadillac released during the Olympics in February. In case you missed it, the original “Poolside” ad featured Neal McDonough lecturing about the supremacy of the American work ethic as he surveys his pool, strides through his expansive house, slips on a suit, and then revs up his Cadillac
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